Julie Raasch

Project: To brand ABA - Acquisition Business Advisors, a real estate business that specialized in business sales, valuations, and financing. They also worked in merger and acquisitions.

I created, branded, and unified the look for ABA. I began by designing a logo that represented the 3 parties in every deal — ABA, the seller and the buyer — where the parties intersected. Once ABA approved the logo, I created letterhead, envelopes, business cards, and brochures, culminating with ABA's website.