multi-color square Julie Raasch

  Graphic and Web Designer | Event Photographer
nature a closer look cards

nature a closer look cards

Promotion for Photography Show at the UW-Madison Arboretum
(Poster and Notecards)

nature a closer look emails

Email Blasts

aistheta website

Artist's Statement

aistheta packaging

Project: To generate promotional material for Hoverfly Studio's photographic exhibit at the UW-Madison Arboretum's gallery.

Creating a connected motif, the promotional materials mirrored the focus on looking closer in Nature to observe its intricacies often overlooked. I used a variety of mediums — including print, online promotions, signage, handbills, social media events, and the artist's statement — to create a comprehensive marketing campaign to add to the event's success.